LES CAPUCINES

From acquisition to strategic transformation

Located in an exceptional seaside setting in Saint-Tropez, Hôtel Les Capucines is a perfect illustration of JUMBO Hotel & Asset Management's expertise in managing and transforming hotel assets.

Acquisition support and strategic thinking

JUMBO supported the investor in the purchase of this independent hotel, which enjoys a premium location in the luxury leisure market. From the outset, several repositioning scenarios were considered to maximize the potential of this asset located in a protected site. A strategic decision was taken to expand the hotel and move it upmarket to meet the growing expectations of Saint-Tropez guests.

Operational management and upgrading

By signing a global hotel management contract, JUMBO took charge of :

• Setting up teams and operational processes to guarantee optimal service.
• Transformation of the hotel: the upgrade from 3 to 4 stars was carried out in compliance with quality standards, enhancing the hotel's appeal.
• Support that goes beyond day-to-day operations, integrating strategic thinking on customer experience and performance optimization.

Technical assistance and works management

In parallel with its day-to-day operations, JUMBO provided technical assistance for the hotel's expansion.

• Architectural project: definition and validation of plans in line with the hotel's upscale positioning.
• Costing and planning of works: a two-year schedule was drawn up to juggle high and low seasons, minimizing the impact on occupancy.
• Optimization of capacity and standing: these transformations aim to increase both revenue and operating margin, while guaranteeing a superior customer experience.

Expected Results

The Capucines project, led by JUMBO with rigor and vision, aims to make the hotel a benchmark in its segment in Saint-Tropez. The combination of premium positioning, expert operational management, and a coherent architectural transformation will enable this asset to reach its full potential in an ultra-competitive market.

KPI

• +110% sales in one year
• Increase in hotel capacity from 26 to 37 rooms